IQOS

IQOS – Next-Generation Tobacco Heating
IQOS is an innovative system from Philip Morris International that heats tobacco rather than burning it – for a nicotine-containing smoking experience with fewer harmful substances. IQOS stands for modern technology, discreet enjoyment and a clear alternative to the classic cigarette.

Brand profile: technological, clean, modern
The IQOS system uses special Heets sticks made of real tobacco, which are heated to approx. 350 °C – as opposed to combustion at over 800 °C in conventional cigarettes. The result: hardly any smoke smell, fewer harmful substances and a noticeably gentler experience.

Popular models: IQOS ILUMA, IQOS Originals Duo
IQOS ILUMA offers induction-based heating with no cleaning required, while Originals Duo stands for classic IQOS enjoyment – quick to charge and usable anywhere.

IQOS at a glance
✅ Real tobacco experience without combustion
✅ Less odour and fewer harmful substances
✅ Stylish, compact design
✅ Wide selection of Heets flavours
✅ Suitable for on the go and indoor use

Who is IQOS for?
IQOS is aimed at adult smokers looking for a low-smoke but authentic tobacco alternative – with technology, style and less burden.